A Business of One’s Own

Mistress of the Ladybugs

So why am I using a ladybug as the logo for A Business of One’s Own?

Not because it is the official state insect for both Massachusetts and New Hampshire, the two states I’ve called home.

It’s because, they are beneficial to gardens and all good starts. I grew up with rule that if you found a ladybug, you were to put it on your palm, make a wish and then blow on it to send your good luck — and bug — out into the Universe. Always a winner.

That’s what I want for all women who want to start their own successful businesses; a guarantee of good fortune and the ability to make a solid contribution to the world.

More about ladybugs later.

Here I am wearing a ladybug necklace, crafted by our neighbor and friend Jon Gibson of Gibson Pewter, and given to me by my husband Roger just after the close of the Women’s Business Launch SUCCESS Telesummit this year.

Sweet of him to acknowledge my new brand and focus on women’s business start-ups coaching. It was indeed a healthy launch and I will tend my own business garden with care and smart effort.

Tags: Gibson Pewter, ladybug, women's business, Women's Business Launch Success Telesummit

Viki Viertel Says to Power Up Your Visability with Viral Video

Do what comes naturally, what you have passion for. Viki Viertel is proof of the wisdom of that advice. She’s always been a techno geek, but she’s come into her own with the explosion of video.

Viki was my guest during the first annual Women’s Business Launch SUCCESS Telesummit. Five tracks (Know Yourself, Selling Your Values, Business Basics, Building Support Teams, and Online/Offline Promotion Strategies) provided valuable advice, tools, and shortcuts for planning for success and profits from the start.

Marketing has become viral in every medium - word of mouth rules and determines whether you are part of the business and cultural conversation or not. To capture attention you need to be entertaining and fast.

“Video specifically is a way to take in information is a passive way,” says Viertel. “Entertainment is the key.”

Planning is required to do this well. You must think about:

1. Emotion. Sound is a powerful tool in conveying emotion.
2. Message. You must speak directly to the interests of the viewer.
3. Imagery. How to tell your story using pictures as much if not more than words.

Viki gave us lots of technical advice for producing high-quality video, ideas about where to use video, including YouTube, on our websites and blogs, posted to other video directories, and encouraged us to use our creativity and to be authentic. My two favorite caveats!

The best part of getting viral video working on your behalf is to get your tribe wanting to head on back to your neighborhood… your website homepage.

What did you think of Viki’s advice? Have you ever posted a video to YouTube? Are you using video on your business site yet?

Leave your comments about the session, and share your experience with other telesummit “attendees.”

NOTE: Gain access to all 16 recordings — plus additional special bonuses adding up to more than $400 in total value! — from the Women’s Business Launch Success Telesummit 2008 for only $97. Click here to purchase and gain instant access.

Tags: A Business of One's Own, Digital Budha Studios, planning for success and profits from the start, Viki Viertel, viral video, visability, Women's Business Launch Success Telesummit

Women’s Business Launch SUCCESS TeleSummit 08

It’s all about the Women’s Business Launch SUCCESS TeleSummit this week!

I do hope you’ll join in to hear from our amazing line-up of speakers.

Join 15 Dynamic Speakers Assembled to Give You Top-Notch Information & Inspiration

They Will Share Inexpensive Business-Building Promotion Strategies You Can Pair with Authentic Expression of What Matters Most to YOU!

Viki Viertel * Lisa Earle McLeod * Debbie LaChusa * Suzy Spivey * Adam Urbanski * The Blog Squad™ * Sheri McConnell * Kyle King * Christina Merkely* Michael Port * Joe Nunziata * MaryPat Kavanagh * Lynn Scheurell * Mara Castello * Wayne Kelly

These hand-picked experts have been brought together to illuminate your path to becoming the successful business owner you know you can be. Only $97 to participate.

BONUS CD SENT TO EVERY REGISTRANT: A Business of One’s Own™ — Women’s True Path to Authentic Expression & Financial Independence

Visit www.ABusinessOfOnesOwn.com to Register Today!

Tags: A Business of One's Own, business success, telesummit, women's business